A\/B testing is a great way to get insight into how changes made to emails impact open rates and click-through rates (CTRs). By testing different email versions against one another and noting which version performs better statistically, you\u2019ll be able to determine which changes are more effective at engaging customers and driving conversions\u2014and then apply those learnings across all future campaigns.<\/p>\n

5. Incorporate Visuals Into Your Content<\/h2>\n

Incorporating visuals into your emails helps make them more visually appealing while also helping capture attention quickly\u2014a key factor when it comes to getting people to open your emails in the first place! Visuals can include images, videos, infographics, or GIFs\u2014all of which help break up text-heavy content and draw attention toward important parts of the message.<\/p>\n

Conclusion:<\/strong>
\nThese 15 email marketing strategies should help guide you through creating a successful campaign for 2023! While there are many other tactics that may prove useful depending on what kind of goals you\u2019re trying to achieve (e.g., increasing engagement or driving sales), these five strategies should give you a solid foundation on which you can build for future campaigns moving forward! Keep experimenting with new ideas until you find something that works well for your business\u2014good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"

Email marketing is one of the most effective and cost-efficient ways to spread the word about your product or service. It allows you to communicate directly with your target audience, engage with them, and build customer loyalty. In this blog post, we will provide you with 15 email marketing strategies that will help you create […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5543","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/leadsbud.com\/wp-json\/wp\/v2\/posts\/5543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadsbud.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadsbud.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadsbud.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leadsbud.com\/wp-json\/wp\/v2\/comments?post=5543"}],"version-history":[{"count":0,"href":"https:\/\/leadsbud.com\/wp-json\/wp\/v2\/posts\/5543\/revisions"}],"wp:attachment":[{"href":"https:\/\/leadsbud.com\/wp-json\/wp\/v2\/media?parent=5543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadsbud.com\/wp-json\/wp\/v2\/categories?post=5543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadsbud.com\/wp-json\/wp\/v2\/tags?post=5543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}